About MarketStance
MarketStance provides innovative insurance
companies with market information and analysis
products, as well as analytical consulting
services, which produce the kind of insights
needed for smarter decision making in today's
complex environment.
MarketStance information is comprehensive,
flexible, up-to-date and highly reliable.
Its custom analytical work is characterized
by pioneering perspectives and techniques,
a depth of insurance experience, and outstanding
technical skills.
Separately, or in combination, these MarketStance
offerings can aid carriers with a wide range
of strategic and operational issues - in
Agency Management, Marketing, Product Development,
Underwriting, and Field Management and Operations,
to name a few.
What We Do
Through our three-step nSight
process, MarketStance turns mountains of
data from disparate, often conflicting sources
into useable and reliable information that
can shed new light on the big and small
challenges facing those in the industry
every day. To develop this proprietary information:
- We integrate data from more sources
than anyone else:
- Produces richer, more accurate descriptions
of insureds and the market
- Provides a view of the competitive
landscape never before possible.
- Sophisticated classification mapping
capabilities mean we can successfully
correlate data from multiple sources
including:
- State-level statutory filings
- Specific carrier records
- Economic Census,
- County Business Patterns,
- OSHA,
- Vehicle Inventory and Use Survey,
- Various others
- Sequencing data with different original
measurement periods into "same
year" relevance adds more accuracy,
detail and timeliness.
- Bridges the gaps and limitations of
any single source
- We analyze this integrated data from
the bottom-most detailed level
- Ensures accuracy, even at the lowest,
most detailed levels
- Identifies the subset of dimensions
key to decision-making.
- MarketStance Information is:
- Exposure specific-payroll, employment,
property values, sales, vehicles.
- Highly granular-by business class,
by account size, by territory, by
line of coverage.
- Retrievable in various classification
formats and
- Unlike any other resource available
in its completeness, convenience
and usability.
- We validate our information to ensure
its reliability and value as a decision
support resource:
- Dozens of automated tests verify
computations
- Cross checks compare MarketStance
aggregations to A.M. Best and Census
totals
- Manual checks test MarketStance
estimates against independently derived
benchmark analyses.
- Client carriers routinely compare
MarketStance data to their own
How We Started
In the late 1990’s, Fritz Yohn (a
PhD in Economics) applied his unique combination
of experience in the insurance industry
with his skills and expertise in economics
and statistics to invent a new form of insurance
resource.
Called MarketStance, this database and
the methods used in its development overcame
the traditional limitations of the information
being used in the insurance industry. The
technology was first incorporated into a
marketable product in 1997 under the auspices
of Conning & Company. MarketStance was
an operating division of Conning until December
2000, when it was purchased in a management
buyout.
Today, MarketStance remains the only source
for comprehensive and timely information
in a singled unified resource. It has become
an important tool for all but one of the
top 20 P&C carriers, as well as for
numerous regional and specialty carriers,
brokers and MGAs.
Equally important, MarketStance knows how
to apply this information and other data
sources the study of various insurance-specific
issues. The MarketStance skill in data integration,
for example, enables carrier policy level
data to be included and assessed in conjunction
with broader market information, producing
unique pictures of potential, obstacles
and opportunities that can be effectively
leveraged by carriers to their performance
advantage.
Our Vision
To provide high value information products
and services to the insurance industry by
delivering distinctive, proprietary, industry-specific
and actionable business information.
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