New MarketStance Enhanced Leads options announced

The fall of one-size-fits-all prospecting leads

Custom made blue jeans or Nikes. Only the news you want to read. The “Sopranos” on Saturday afternoon. Your favorite album tracks without songs you don’t like.

Customization is a clear part of today’s consumer landscape. Yet when it comes to prospecting leads, it’s still pretty much one-size-fits-all. MarketStance Enhanced Leads are the exception.

There are plenty of leads vendors around. Some even offer new information items. But you’re still faced with selecting your leads based on very high level or limited filtering criteria. That means you end up with volumes of leads that don’t really fit your target market. And this volume of leads requires lots of time and attention to turn the leads into something actionable.

MarketStance Enhanced Leads represent a radically different approach to leads. This is a more robust and insurance-specific lead source than is available elsewhere with:

• sophisticated filtering capabilities
• lead context, not just contacts
• enhanced account profile option

Sophisticated filtering
The range of possible lead filtering options is one of the most compelling features of MarketStance Enhanced Leads. Filtering choices go well beyond revenue size, location, and class of business to nearly 80 data items. MarketStance leads also come with the expert, personalized help to you choose the filters that will generate leads with real value for your objective.

You can profile the kind of leads you’re after by such elements as premium range (by line), by employment, total insured value, and then some. You can even profile where your agencies are already writing to better understand where to pull your leads from. This more granular approach to selection means that MarketStance delivers prospecting leads that better fit client objectives and are actionable the way they are received.

Context, not just contacts
Part of what makes MarketStance Enhanced Leads more actionable is the range of insurance-specific information they contain. With premiums, growth rates, and loss ratio data typical of firms of like size, class and location, MarketStance leads provide more than simple contact information. They provide the context that helps you know not only where to go, but what to say to convert leads into clients.

Enhanced account profiles
Now MarketStance Enhanced Leads also offer account-specific risk metrics. The new metrics provide insight into the consistency of larger individual account operations. This signals the complexity of individual accounts, enabling additional underwriting pre-qualification, more focused sales efforts, or clarifying which issues need resolution before an account can be written. This up-front understanding and detail can improve the alignment between agent and carrier to facilitate success and reduce frustration.

Smaller account leads also feature new metrics to compare the prospect’s size and growth trends with firms in a selected class, as well as the composition of the firm’s premium benchmark data. As with the new information on larger accounts, these additional metrics aid in making a compelling sales pitch, and can improve the alignment between agents and carriers.

Learn more
To learn more about MarketStance Enhanced Leads click here and contact us at 888.777.2587 or at info@marketstance.com.

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