MarketStance is a resource for market and business demographic data as well as analytical services for the US insurance industry. MarketStance provides highly relevant and up-to-date information to enhance and support decision making.
ExpressReports Logon
ExpressLeads Logon








Register to gain access to FREE industry information.
 


PowerPlay is the platform for MarketStance desktop applications.

(Excerpted from www.cognos.com)

Cognos PowerPlay® is the best selling OLAP (Online Analytical Processing) software. It lets users analyze huge volumes of data, create reports and share them to make decisions.

PowerPlay is built to optimize the performance of multidimensional queries. Those involving comparison of things, such as product or channel performance, can be seen in light of other important business factors like regions, account size and industry.

The software automatically categorizes details by the factors that influence decision-making. These factors are called dimensions. By allowing managers and analysts to study information in the way they think, across multiple dimensions at the same time, PowerPlay enables excellent visibility into data.

Three simple capabilities allow users to analyze data from any point of view:

  • Drill down - to easily move from one level of information to the next
  • Slicing and dicing - to change the active dimensions to get another view of the data
  • Changing displays - view the data in different formats, including tables, charts and graphs.

Additional features for data exploration include:

  • Ranking, sorting and filtering
  • Drill through
  • Find
  • Subsets
  • Nested crosstabs and charts
  • Excel output

    << Back