MarketStance
Custom
Distribution Solutions MarketStance combines the talents of a
highly skilled statistical and analytical
staff with a deep understanding and experience
in insurance to provide functional and actionable
solutions to the stubborn issues common
in the industry. Innovative agency
intelligence helps maximize effectiveness
Consider how much you could improve the
effectiveness of your agency relationships
if you had concrete information on their
marketplace — on your penetration of
the agency's total business — and an
objective, quantifiable measure of their
growth potential.
As part of our Performance Insights services,
MarketStance performs a bottom-up, by-agency
analysis of your appointed agencies. MarketStance
assesses the market reach demonstrated by
each agency representing a carrier, defines
that market according to drive time, and
factors in dimensions such as class of business
and line of business preferences, to produce
an in-depth picture of individual agency
operating particulars. Then we translate
that insight into growth potential.
MarketStance also draws upon richly detailed
proprietary agency information, and an independent
assessment of total agency production, to
calculate carrier penetration rates by appointed
agencies. We capture all this — and
more — to provide both strategic level
insights, and the detail needed to facilitate
successful field execution.
MarketStance Performance Insights is a suite
of analytical capabilities that can also:
- Cluster and rank your areas of
opportunity
- Demonstrate how much growth you
can expect from appointed agencies
- Indicate the degree to which new
appointments are needed
- Quantify the range of feasible
growth objectives
- Identify specific tactical steps
to support your growth objectives.
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Performance Insights provides Distribution
Management and Operations Management with
the facts needed to effectively direct agency-carrier
relationships:
- The size and geographic extent
of an agency's market
- The agency's total production
- The carrier's own share of agency
production
- The production attainable from
non-appointed agencies
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MarketStance Performance Insights has value
across client organizations — from distribution
management to underwriting and from the strategic
level to operations management — even
down to the field associate level via tools
that support execution.
More on MarketStance
Performance Insights
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