MarketStance enjoys a long association with the SIR and strongly recommends to all of our clients to consider supporting through an annual membership and attendance at their events and through frequent visits to their portal (http://www.sirnet.org/).

We have been an exhibitor, sponsor and featured speakers for nearly a decade and plan on having an expanded presence going forward through participations in the workshops, committees and for 2012, are pleased to announce an invitation to a board position.

Here’s a quick overview:

The Society of Insurance Research was founded in 1970 to provide a forum for the free exchange of ideas in all areas of insurance research. It has expanded to marketing and planning, as well as research. The Society has since grown to include representation from many different organizations; insurance and non-insurance companies, government agencies, institutions of higher education, and trade associations. Members come from equally divergent areas: actuarial, agency, claims, consumer relations, corporate planning, education, financial planning, government relations, management consulting, information services, marketing and sales, modeling, operations, product development and analysis, reinsurance, risk management, statistical research and underwriting. Providing regular and valuable communications between these individuals and organizations is a major purpose of the Society.

The activities of SIR are intended to provide opportunities to discuss current issues with fellow researchers and planners. These activities include an Annual Conference and business meeting, along with other seminars, workshops and local networking meetings. Meeting sites are located throughout the United States.