ABOUT GROWTH ADVISOR
The Growth Advisor tool distinguishes those accounts with premium that will be growing, neutrally impacted or stressed due to current and future economic trends.
With the Growth Advisor insurers are able to:
Manage their book out of the recession into the recovery
Know what industry segments are strong in any economy
Know how much premium by line is stressed
Inform with unmistakable record categorization-stressed, neutral and growing-for easy comprehension
Direct Sales, Marketing, Pricing, and Underwriting strategy with detailed reports, graphs and maps
Market segments are uniquely impacted by economic conditions, and insurers are able to adjust business plans accordingly using the information available with the Growth Advisor.
Know how the industry is performing with respect to economic trends
See how your underwriting appetite performance measures up to the industry
Perform account level analysis
Quantify your position in the market with respect to economic trends
Do the analysis on your own to learn how your business measures up to the industry
How insurers are affected by the economy depends, in part, on the extent to which they adjust their business plans to mitigate negative effects and take full advantage of growth opportunities. The MarketStance Growth Advisor was developed using the same proven bottom up analysis, but this time we account for exposure growth in a market segment and estimate the impact that has on commercial insurance direct written premium by line. The result is a toolkit for commercial insurers to prioritize their business plans based on understanding what business classes, locations and size segments are growing, remaining relatively unchanged or are stressed by economic trends.
Growth Advisor includes the relevant economic and insurance information for any US market segment to prioritize business based on the impact of economic trends on current and forecasted direct written premium by line.