Why do clients willingly pay much more
for Enhanced Leads from MarketStance?
Because these are leads that let them side-step the obstacles that turn typical lead programs into less-than-effective, exhausting tests of endurance.
When your purchased leads arrive pre-filtered and rich with account insight, you not only streamline your piece of program execution, you provide your producers with leads they can –- and will –- act upon.
The result is results.
There are five key reasons clients value Enhanced Leads from MarketStance.
- Sophisticated lead filtering: To generate leads you’ll want to write
- Context, not just contacts: To help producers know what to say
- Enhanced account profiles: To better match leads to appetite and the sales discussion with the account reality
- Actionable information: To make using the leads practical and desirable
- Reliable data quality: By leveraging MarketStance data and recognized insurance statistical skills
See why our clients pay more for MarketStance Enhanced Leads. Check out the detail provided on larger accounts leads and that provided on smaller firm leads. Then contact info@marketstance.com or call Vicky at 888.777.2587 to learn more.
Think about it. Large volumes of leads are ONLY important when you know that a substantial portion of those leads won’t be any good to you.
When you can secure leads that fit your criteria on multiple dimensions, when the leads you purchase are for accounts you’ll likely want to write, then the number of leads you order can be based on the resources available to follow up on them.
Enhanced Leads from MarketStance give you a wide range of filtering options and the personalized help to choose which of these filters will generate leads with real value to you. You get fewer, but significantly better leads.
Profile your leads by elements such as:
- Premium ranges (aggregate, by line, or by a mix of lines)
- Employment
- Total insured value (or other exposure criteria)
You can even profile where your agencies are already writing business (or not!) to better understand where to pull leads from.
In fact, you can filter leads based on almost any of the many information items provided in MarketStance Enhanced Leads.
You can even filter out insureds you already write.
This is why our clients pay more for MarketStance Enhanced Leads. Contact info@marketstance.com or call Vicky at 888.777.2587 to learn more.
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As leads client Thomas J. Ryan, founder and chairman of ISU International says, MarketStance Enhanced Leads not only answer the “Where do I go?” question, they take a giant stride in answering the ‘What do I say?” question.
How do they do that? With a range of benchmark information on premiums, growth rates, potential commissions, exposures and workers comp and commercial auto loss ratios. By providing information typical for accounts of like size and class, MarketStance Enhanced Leads convert market data into knowledge about an account. That can put the agent in control of a meeting and help them convert opportunity into sales.
This, too, is why our clients pay more for MarketStance Enhanced Leads. Contact info@marketstance.com or call Vicky at 888.777.2587 to learn more. top
MarketStance Enhanced Leads offer additional account-specific profile metrics. These new risk profile measures will reveal:
- how consistent the account’s operations are
- how well its class structure aligns with a carrier’s lead request
- how much of the account’s business comes from territories outside the lead request
Such measures will help carriers distribute leads appropriately for the likely sales scenario. They will also help carriers further judge the desirability of a account and ensure that the agent understands what information will be needed for accurate quoting.
Here’s another reason our clients pay more for MarketStance Enhanced Leads. Contact info@marketstance.com or call Vicky at 888.777.2587 to learn more. top
Fewer leads that better match your underwriting appetite will streamline your part in an effective leads program.
Leads you’re likely to write, with information that helps agents plan an effective selling strategy, will make your producers more likely to act upon the leads you provide.
MarketStance Enhanced Leads can be put to effective use immediately, and have been vetted and tested by tough clients like ISU International and carrier field staff.
This is why our clients pay more for MarketStance Enhanced Leads. Contact info@marketstance.com or call Vicky at 888.777.2587 to learn more. top
Enhanced Leads benefit from the specialized insurance focus and industry experience of MarketStance, along with the statistical skills that have made MarketStance a trusted information resource.
MarketStance uses this expertise, and the same rigorous standards applied to our database, to validate and enhance third party lead information and expand upon that information with data the adds context and insight to each lead.
Enhanced Leads align with MarketStance database information, allowing clients to do their analyses and translate the findings into prospecting leads. And, as with the MarketStance database, Enhanced Leads offer a range of customization options to better support the objectives of individual clients.
Why do clients pay more for Enhanced Leads from MarketStance? For all of these reasons and because they help make your leads program work. To learn more about MarketStance Enhanced Leads, contact info@marketstance.com or call Vicky at 888.777.2587. top | 
