Analysis Tools
How much time do you spend searching out needed information only to find it unusable because it's inconsistent with your other information?
MarketStance data cubes provide a single, unified resource for insurance statistics and business demographics that is comprehensive, timely and reliable — the secret to better business intelligence and marketing decision making.
MarketStance data is purpose-built for insurance industry applications. It effectively captures and harnesses a wide range of insurance and business demographic data and puts it at your fingertips. MarketStance "data cubes" are optimized, explorable sets of the proprietary MarketStance information that enable you to perform multidimensional analysis on various aspects of the market for insurance, and do so quickly and easily.
Driven by the Cognos PowerPlay® software (provided), MarketStance data cubes allow you to point, click and drag information into interactive, dynamic reports that add depth and detail to support a wide range of functions and decisions related to marketing management, product development and sales support.
MarketStance data cubes provide you a tool that can help with:
- Planning and budgeting
- Targeting sweet spots
- Objective setting
- Market sizing and prioritization
- Account rounding potential
- Identifying market concentrations
- Market share assessments
- Aligning promotional efforts with class of business/regional opportunity
> What MarketStance data covers
> Available options for insurance statistics from MarketStance
> More about Cognos PowerPlay functionality
> To schedule an on-line demonstration |
