MarketStance Analysis Tools
for Marketing & Sales
How much time do you spend searching out
needed information only to find it unusable
because it's inconsistent with your other
information?
MarketStance data cubes provide a single,
unified resource for insurance statistics
and business demographics that is comprehensive,
timely and reliable — the secret to
better business intelligence and marketing
decision making.
MarketStance data is purpose-built for
insurance industry applications. It effectively
captures and harnesses a wide range of insurance
and business demographic data and puts it
at your fingertips. MarketStance "data
cubes" are optimized, explorable sets
of the proprietary MarketStance information
that enable you to perform multidimensional
analysis on various aspects of the market
for insurance, and do so quickly and easily. Driven by the Cognos PowerPlay® software
(provided), MarketStance data cubes allow
you to point, click and drag information
into interactive, dynamic reports that add
depth and detail to support a wide range
of functions and decisions related to marketing
management, product development and sales
support. MarketStance data cubes provide you a tool
that can help with:
 - Planning and budgeting
- Targeting sweet spots
- Objective setting
- Market sizing and prioritization
- Account rounding potential
- Identifying market concentrations
- Market share assessments
- Aligning promotional efforts with
class of business/regional opportunity
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What MarketStance
data covers
Available options
for insurance statistics from MarketStance
More about Cognos
PowerPlay functionality
To schedule an on-line
demonstration
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