MarketStance Custom
Marketing & Sales Solutions

MarketStance combines the talents of a highly skilled statistical and analytical resource with a deep understanding and experience in insurance to focus on providing functional and actionable solutions to the stubborn issues common in the insurance industry.

From custom studies on topics such as the future prospects of the Propane Industry, to clarifying the most profitable distribution channel for a specialty product, MarketStance can shine a brighter flashlight on the market to better aid Marketing and Sales success. Some of the most potent MarketStance offerings take direct aim at objective setting and agency intelligence.

Bottom Up Growth Potential and Details for Maximum Effectiveness

Consider how much more control you would have over your markets with solid understanding of growth potential — one that reflects your firm's current underwriting stance, the realities of the commercial insurance marketplace, the capabilities of your agencies and your line of business mix.

As part of its Performance Insights offerings, MarketStance works with carriers to develop detailed, market-based growth potential figures from the bottom up. The result is not only a more accurate understanding of current growth capacity, but new perspectives on the tactics and priorities that will most effectively support achievement of your performance goals.

MarketStance Performance Insights is a suite of analytical capabilities that can also:

Cluster and rank your areas of opportunity — by class, by line, by territory Demonstrate how much growth you can expect from appointed agencies Indicate the degree to which new appointments must be relied upon, and where Quantify the range of feasible growth objectives Identify specific tactical steps to support your growth objectives.

A potent illustration of the highly skilled statistical and analytical consulting capabilities of MarketStance, Performance Insights provides marketing and sales with the facts needed to effectively prioritize and apply home office and field associate resources.

MarketStance Performance Insights have broader value — from distribution management to underwriting and from the strategic level to operations management — even down to the field associate level via tools that support execution.

More on the MarketStance Performance Insights

To discuss your needs and how MarketStance might help