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FOR IMMEDIATE RELEASE:
Falling short of annual production goals?
Commercial Insurers Can
Stimulate Year-End Production Push
With Enhanced Prospect
Information
_________________________________
Middletown, CT (August 29, 2005)
– As 2005 races toward conclusion, commercial
insurers who began the year with ambitious
growth objectives may be looking at the
months ahead with discomfort, or searching
for tactics to put some momentum into their
production efforts. An enhanced prospect
information resource from MarketStance may
provide the key.
A respected provider of market insights
and demographic information for the US insurance
industry, MarketStance offers Enhanced Marketing
Leads, specialized prospect information
that combines account information with exposure
data, by-line premium potential, growth
forecasts, and more.
MarketStance Enhanced Marketing Leads
provide more in-depth information on insurance
business leads. They also give marketers
the unique opportunity to specify the selection
of leads according to parameters that are
more relevant to the insurance sale, such
as workers compensation or other line of
coverage premium potential, or the geographic
concentration of a prospect’s operations.
MarketStance Enhanced Marketing Leads can
be quickly deployed to support year-end
production efforts.
Exposure benchmarks are provided for
payroll, property values, equipment as a
percentage of total property and number
of vehicles. Also available is the percentage
of total employment engaged in the activities
of the account’s primary business class,
along with the percent of operations and
revenues outside the firm’s core territory.
Growth expectations are provided on employment
and aggregate exposures.
For more information on MarketStance
Enhanced Marketing Leads, phone
888-777-2587 or go to www.marketstance.com
About MarketStance
MarketStance (www.marketstance.com)
integrates economic and business demographics
with insurance data to provide up-to-date
market information and insights for the
insurance industry. The company additionally
provides highly skilled analytical consulting
services that are built upon an in-depth
understanding and experience in insurance.
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